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I've put this blog together to give you a selection of the tools I use day to day in my businesses - these will boost your online presence, and drive growth.
I use Notion daily to plan everything in my business and home life. It helps me keep everything organised. I've made the exact system i use for my own business and home life into a template so you can download it and use it to get your own life organised.
My Notion Business Family Life Planner Template is your go to template where you can organise tasks, track goals, and streamline workflows—all in one place. Say goodbye to scattered notes and endless to-do lists and hello to an organised dashboard for all things home life & business!
Get started today with our Notion Template - Currently on Offer for just £14.99: Notion Business Family Life Planner Template
I use Flodesk to create lead magnets to capture emails and to host my FREEBIES.
Flodesk is an email marketing platform designed to assist businesses in creating visually appealing and effective email campaigns. Here's how Flodesk can contribute to business growth:
Stunning Email Templates: Flodesk offers a wide array of professionally crafted email templates that are visually striking and responsive. These templates can help you to create captivating emails that capture your subscribers' attention, increasing open rates and engagement.
User-Friendly Editor: Flodesk provides an intuitive drag-and-drop editor that makes it easy to customise email templates to align with your brand and messaging. This simplifies the email creation process, empowering businesses to produce polished emails without requiring extensive design or coding skills.
Personalisation: Flodesk enables you to personalise your emails by incorporating dynamic content, such as subscribers' names or other pertinent information. Personalised emails are more likely to resonate with your recipients, leading to higher engagement and conversion rates.
Automation: Flodesk offers automation capabilities, allowing businesses to set up email sequences and workflows triggered by subscriber actions or specific events. This enables businesses to deliver targeted and timely content to subscribers, nurturing leads and guiding them through the customer journey.
Segmentation: Flodesk facilitates email list segmentation based on various criteria, such as demographics, interests, or past interactions. This empowers businesses to send tailored and relevant content to different segments of their audience, enhancing engagement and conversion rates.
Analytics and Insights: Flodesk provides comprehensive analytics and insights into email campaign performance, including metrics such as open rates, click-through rates, and conversion rates. This enables businesses to track the effectiveness of their email campaigns and make informed decisions to optimise future efforts for better results.
Integration with Other Tools: Flodesk seamlessly integrates with a variety of other tools and platforms, including e-commerce systems, CRMs, and lead generation tools. This streamlines marketing efforts and allows businesses to leverage data from multiple sources to create more impactful email campaigns
Improve your email marketing with Flodesk. This user-friendly platform offers stunning email templates, a drag-and-drop editor, and powerful automation features—all designed to help you create engaging campaigns that drive results. Sign up for FREE and experience the difference for yourself.
I've used prinful for years across many brands. I've created print on demand mugs, business products, art prints, t-shirts, homeware, kids clothing and more. You can do the same without any upfront costs. The best part is you can use their software for FREE! It's a no brainer if you want to try out print on demand.
Turn your creative ideas into reality with Printful. Their print-on-demand and dropshipping service allows you to create and sell custom-designed products without the hassle of holding any stock. From clothing to accessories to home decor, the possibilities are endless.
Sign up for FREE and start selling today!
Printful is a print-on-demand and dropshipping service that assists businesses in creating and selling custom-designed products without the need for significant upfront investment or inventory management. Here's how Printful works and its potential for aiding business growth:
Print-on-Demand Services: Printful offers a diverse range of customisable products, including clothing (such as t-shirts, hoodies, and hats), accessories (like phone cases and tote bags), and home décor (such as posters and canvas prints). Businesses upload their designs to the platform, and Printful handles the printing, packaging, and shipping of products as orders are received.
No Minimum Orders: Printful allows businesses to order products in any quantity, from single items to bulk orders. This flexibility removes the necessity for businesses to maintain inventory or meet minimum order requirements, thereby reducing upfront costs and inventory risks.
Integration with E-commerce Platforms: Printful seamlessly integrates with popular e-commerce platforms such as Shopify, WooCommerce, and Etsy. This integration enables businesses to establish a branded online store and synchronise product listings, orders, and shipping information between Printful and your chosen e-commerce platform.
Customisation Options: Printful offers various customisation options, including print areas, printing techniques (such as direct-to-garment printing or embroidery), and product variants (such as sizes and colors). This allows you to create unique, high-quality products tailored to your brand and target audience.
Global Fulfilment Network: With multiple fulfilment centres strategically located around the world, Printful ensures fast and cost-effective shipping to customers worldwide. This reduces shipping times and enhances customer satisfaction by delivering products promptly.
Branding Opportunities: Printful enables you to brand your products with custom labels, packaging inserts, and packaging designs. This helps to establish a consistent brand identity and elevate the perceived value of their products.
Sign up for Printful for FREE here!
Creative Market
I've used Creative Market for around 10 years. I use it to purchase templates for social media, graphics to use in my Canva templates, graphics and illustrations for print on demand products. It's so much cheaper and easier than making them yourself, plus they look amazing! It's definitely a no brainer if you don't have any design experience.
Creative Market is an online marketplace that offers a wide variety of digital assets for creative professionals, including graphics, templates, fonts, photos, and more. It serves as a platform where creators can buy and sell high-quality digital assets to enhance their design projects. Here's how Creative Market can assist individuals, particularly those creating print-on-demand products, templates for social media, graphics, and other design elements:
Digital Assets Marketplace: Creative Market hosts a vast collection of digital assets created by independent designers from around the world. This includes graphic designs, illustrations, icons, templates, mockups, and much more. Individuals creating print-on-demand products can find ready-made designs to use on items like t-shirts, mugs, posters, and phone cases.
Social Media Templates: Creative Market offers a plethora of templates designed specifically for social media platforms such as Instagram, Facebook, Pinterest, and Twitter. These templates cover various types of content, including posts, stories, ads, and banners. Users can customise these templates with their branding, images, and text to create eye-catching social media graphics.
Graphics and Design Elements: Whether individuals are looking for illustrations, icons, backgrounds, or patterns, Creative Market provides a diverse selection of graphics and design elements. These assets can be used to enhance various design projects, including websites, presentations, marketing materials, and more.
Fonts and Typography: Creative Market features a wide range of fonts and typography resources, including both free and premium options. Users can find unique and stylish fonts to use in their designs, whether for branding purposes, website typography, or print materials.
Customisation and Personalisation: Many of the digital assets available on Creative Market are fully customisable, allowing users to tailor them to their specific needs. This flexibility enables individuals to create personalised designs that align with their brand identity or project requirements.
Supporting Independent Creators:Â You can list your own digital products, graphics and illustrations on there too!
Tailwind
I've used Tailwind for years. I started using it to grow my Pinterest account and make more online sales. They now have added lots more features like managing your social media channels, creating automatic social media posts with a few clicks. You can also join hidden Pinterest group boards through tailwind to maximise your reach. This is how i got my Pinterest account to over 500k monthly views!
Tailwind is a comprehensive set of tools tailored to assist businesses in enhancing their presence and performance on social media platforms, particularly Pinterest and Instagram. It offers various functionalities, including content scheduling, performance analysis, content discovery, and account management.
Here's how Tailwind can help with business growth:
Efficient Content Scheduling: Tailwind enables businesses to plan and schedule their social media posts in advance. This streamlines the content management process, allowing for consistent posting without the need for manual intervention.
Optimised Posting Times: By analysing audience engagement patterns, Tailwind suggests the most effective times to publish content. By aligning posts with peak engagement periods, businesses can increase the visibility and interaction with their content.
Content Discovery and Curation: Tailwind provides tools for discovering relevant content within a specific industry or niche. By curating and sharing valuable content from other sources, businesses can establish themselves as authoritative figures in their field, attracting more followers and engagement.
Analytics and Insights: Tailwind offers detailed analytics and insights into social media performance. Businesses can track key metrics such as likes, comments, shares, and follower growth to better understand audience preferences and tailor their content strategy accordingly.
Hashtag Recommendations: Tailwind offers suggestions for relevant hashtags based on content and audience. This helps increase the discoverability of posts, reaching a broader audience and driving engagement.
Community Engagement: With features such as comment monitoring and response tools, Tailwind facilitates interaction with the audience. Engaging with followers fosters relationships, builds loyalty, and encourages repeat business.
Pinterest and Instagram Integration: Tailwind is specifically designed for Pinterest and Instagram, two platforms popular among businesses targeting consumer audiences. By leveraging Tailwind's tools, businesses can effectively reach and engage their desired demographic on these platforms.
Sign up for FREE...
Teachable
My online Pregnancy & Parenting Online Course I developed with 21 professionals in the mother and baby industry for mumtobe.com is hosted on Teachable.
Ready to share your knowledge with the world? Host your online courses on Teachable.
Their platform offers everything you need to create, market, and sell your courses with ease. You can also add affiliates to your course so you earn more money and they earn commission on their sales. They have introduced lots of new features: You can sell PDF', Audio Clips, Memberships, create communities, as well as managing a coaching business.
What's better is they have a FREE plan - check it out here!
Canva
If you don't already know, Canva makes it easy to design anything from social media posts to presentations to marketing materials, there is tonnes of templates on here to inspire you.
I often purchase items and templates from Creative Market to add to my templates on Canva.
SE Ranking
I have used SE Ranking to Improve the overall SEO and Google Rankings for my websites and blog content. My parenting website mumtobe.com now makes more sales and gets thousands more organic traffic than it did before I started using SE Ranking and Semrush.
It will help you analyse what problems you currently have on your website, help produce content that is SEO optimised, you will be able to find out who your competitors are and what they are doing to improve their rankings and make more sales.
SE Ranking is an all-in-one cloud-based SEO (Search Engine Optimisation) software platform designed to help businesses and marketers improve their website's visibility in search engine results. Here's an overview of what SE Ranking is and how it works:
Keyword Rank Tracking: SE Ranking allows users to track the rankings of their website's keywords across various search engines (such as Google, Bing, and Yahoo) and geographic locations. This feature enables users to monitor their SEO performance and identify opportunities for improvement.
On-Page SEO Audit: SE Ranking provides an on-page SEO audit tool that analyses web pages for SEO issues and provides recommendations for optimisation. This includes factors such as meta tags, headings, content quality, page speed, mobile-friendliness, and more.
Backlink Analysis: SE Ranking offers backlink analysis tools that allow users to monitor their website's backlink profile, including the number of backlinks, referring domains, anchor text distribution, and more. This helps users identify quality backlink opportunities and monitor the health of their link profile.
Competitor Analysis: SE Ranking enables users to analyse the SEO performance of their competitors, including their keyword rankings, backlink profiles, and on-page SEO factors. This information helps users understand their competitive landscape and develop strategies to outrank competitors.
Website Audit: SE Ranking includes a website audit tool that scans websites for technical SEO issues, such as broken links, duplicate content, crawl errors, and more. This helps users identify and fix issues that may be impacting their website's search engine rankings.
Keyword Research: SE Ranking provides keyword research tools that help users identify relevant keywords for their website or niche. This includes features such as keyword suggestions, search volume data, keyword difficulty scores, and competitor keyword analysis.
Reporting and Analytics: SE Ranking offers reporting and analytics features that allows users to track their SEO performance over time. This includes customisable reports, data visualisation tools, and automated reporting options.
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