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What's The Difference: Amazon Influencer v Amazon Affiliate?
- 14 hours ago
- 5 min read
One thing I’ve noticed recently is that more and more women are looking for ways to make extra money online - especially income streams that fit around children, work, maternity leave or simply wanting more flexibility.
But I also think social media has made online business feel very loud.
A lot of people assume making money online means:
becoming a full-time influencer
constantly showing your face
posting every hour
dancing on TikTok
going live every day
And honestly, that’s one of the reasons I became interested in things like blogging, Pinterest traffic, affiliate marketing and Amazon in the first place.
Because I’m naturally much more introverted myself.
I’m a mum of six, I’ve built businesses while pregnant, during maternity leave, while juggling babies, school runs and complete chaos behind the scenes - and a lot of my income has actually come from content created quietly in the background.
So What’s The Difference Between Amazon Influencer v Amazon Affiliate?
Although both programmes are through Amazon, they work very differently.
And depending on your personality and how you enjoy creating content, one may suit you far more than the other.
What is Amazon Affiliate Marketing (Amazon Associates)
Amazon Affiliates - officially called Amazon Associates - is traditional affiliate marketing.
You recommend products using special affiliate links and earn commission when somebody purchases through your link. Simple.
This is usually what people are doing when they:
write blog posts linking products
create Pinterest pins to product roundups
share “Amazon must haves”
recommend products on TikTok
add links to emails or Instagram stories
You are essentially sending traffic to Amazon.
This is actually something I personally use a lot within blog posts and Pinterest content.
I’ve had my parenting blog, Mumtobe.com, for around 14 years now and most of the blog posts on there contain Amazon affiliate links.
What’s interesting is that many of those blog posts were written years ago - some over a decade ago - but they still bring traffic now through Google and Pinterest.
So although I created that content a long time ago, those affiliate links are still making me money daily because people are continuously searching for the same topics.
That’s honestly why I became such a big believer in searchable content and evergreen traffic.
Unlike social media posts that disappear after 24 hours, blogs and Pinterest content can continue working quietly in the background for years.
People are constantly searching for things like:
best baby products
pregnancy essentials
hospital bag must haves
baby shower gifts
products for new mums
Amazon finds
work from home essentials
And if your content helps answer those searches, it can continue driving clicks and affiliate income long term.
That’s why I personally think Amazon Associates works especially well for:
mums
busy people
introverts
people wanting flexible income streams
people who don’t want to constantly show their face online
because you’re building content that can keep working for you long after you post it.
Amazon Influencer Programme
The Amazon Influencer Programme works quite differently because it’s much more focused around video content.
When accepted into the programme, creators get:
their own Amazon storefront
the ability to upload product review videos
opportunities for videos to appear directly on Amazon product listings
This is the part that made so many people suddenly interested in Amazon Influencer.
Because instead of relying completely on your own audience or website traffic, Amazon can actually place your content in front of shoppers already browsing products.
So for example, somebody searching for a coffee machine, baby product, skincare item or home product on Amazon may see your video directly on the listing before they buy.
If they watch your video and then purchase, you can earn commission.
And honestly, I think this is why so many people are now searching for how to make money with Amazon Influencer, because the idea of content continuing to work in the background is incredibly appealing - especially for people wanting more flexibility around work, children or everyday life.
What I also think people don’t realise is that you do not necessarily need to become a full-time influencer constantly talking to camera.
A lot of creators are filming:
products only
hands-only videos
voiceovers
home setups
tutorials
simple demonstrations
which is why it’s become such a popular low visibility income stream.
I’ve also noticed more people now combining Amazon Influencer with things like:
blogging
Pinterest
UGC content
affiliate marketing
TikTok search content
rather than relying entirely on social media algorithms alone.
And honestly, I think that’s the smartest approach in 2026.
Because instead of depending on one platform, you’re creating multiple ways for people to discover your content and income streams that can continue working long term.
If you're wondering how to join the Amazon Influencer Program click below to join, or get our Low income visibility bundle to learn how to set it all up and earn from Amazon.
That’s one of the biggest differences between the two programmes.
With Amazon Affiliates:
you are marketing products on your own platforms
With Amazon Influencer:
your content can live directly on Amazon product listings themselves, so you don't post on your own social media platforms
And honestly, that’s why so many people are now combining both.
My Personal Take On It
I honestly think one of the biggest mindset shifts for me was realising that making money online does not always need to look the way social media tells us it should.
For years, I think people assumed online income only came from:
becoming an influencer
constantly posting
showing your face daily
building huge followings
But some of the income streams that have worked best for me personally have actually been much quieter than that. Blog posts I wrote years ago still bring traffic now. Pinterest content still sends people to my website daily.
Affiliate links inside older content are still generating income in the background while I’m doing completely different things.
And now with programmes like Amazon Influencer, there are even more opportunities for creators who want flexible income streams without necessarily becoming full-time influencers online.
That’s actually one of the reasons I created my Low Visibility Income Guide. Because I know there are so many women looking for ways to make money online that fit around:
children
work
maternity leave
family life
or simply being more introverted
Inside the guide, I break down:
Amazon Influencer
Amazon Associates
blogging
Pinterest traffic
UGC
digital products
searchable content strategies
beginner-friendly online income ideas
and the exact types of income streams I’d personally focus on if I was starting again today.
Because honestly, you do not need to become the loudest person online to build income online anymore.
You can view the bundle and more information here:
Good luck!
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Thank you for visiting the Mama Made Business Blog. If you found this post useful please leave a comment. Rachael x
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